EdLogic

Profile Summary: Universities, colleges, and libraries possess extensive collections of digital assets for educational purposes, including historical archives, research data, and multimedia learning materials. They require solutions that enable effective cataloging, preservation, and access to digital resources for students, faculty, and researchers.

Educational Institutions and Libraries

Needs:

Robust cataloging tools to manage and categorize diverse asset types.
Public access features with customizable user permissions.
Integration with educational platforms and library systems.
Long-term preservation capabilities for digital archiving.

Value Proposition: EdLogic offers educational institutions and libraries a comprehensive platform to organize, preserve, and share digital assets efficiently. Its customizable access controls and integration capabilities ensure that users have the resources they need while maintaining the integrity and security of the collections.

Why Looking at EdLogic: Digital Preservation and Accessibility

Educational institutions and libraries are increasingly digitizing their archives and resources to preserve and make them accessible to a wider audience. The migration to or the initial choice of EdLogic is driven by:

Digital Archiving and Preservation: Traditional DAMs might not offer the robust long-term digital preservation features that EdLogic does, which are essential for archivists concerned with the longevity and integrity of digital records.
Public Access and User Permissions: EdLogics’ sophisticated access control and user permission features enable institutions to offer tailored access to various user groups (students, researchers, the public), significantly enhancing the educational resource's reach and utility.
Integration with Educational Platforms: For educational technology specialists, EdLogic’ ability to integrate with LMS (Learning Management Systems) and other educational tools can streamline resource distribution and enhance the learning experience.

Key ROI Targets:

Enhanced Resource Utilization: Aim for a 40% increase in digital asset usage by students and faculty, indicating improved accessibility and engagement.
Increased Digital Preservation: Target a 100% compliance rate with digital preservation standards, ensuring long-term accessibility of assets.
Cost Savings in Resource Management: Achieve a 20% reduction in time and costs associated with managing and distributing educational materials by streamlining processes through EdLogic.

download visual assets

Education ICP Target Account Examples

1. Harvard University

Revenue: ~$5.8 billion (Fiscal Year 2020)
Employees: ~16,000
Description: One of the leading private research universities in the world, known for its influence, wealth, and academic reputation.
EdLogic Usage: EdLogic can assist Harvard in managing and disseminating its vast digital educational content, including lecture videos, research data, and historical archives, to enhance learning and research.

2. Pearson PLC

Revenue: ~$4.9 billion
Employees: ~22,500
Description: A British multinational publishing and education company that provides textbooks, assessments, and digital services to schools and universities.
EdLogic Usage: EdLogic would enable Pearson to efficiently manage their extensive digital educational assets, streamline content updates and distribution to various educational institutions globally.

3. Khan Academy

Revenue: ~$60 million (Non-profit; based on donations and grants)
Employees: ~200
Description: A non-profit educational organization providing free, world-class education for anyone, anywhere through video lessons and interactive exercises.
EdLogic Usage: EdLogic could help Khan Academy organize and scale their vast library of educational videos and exercises, improving accessibility and personalization for learners worldwide.

4. Coursera Inc.

Revenue: ~$293 million
Employees: ~600
Description: An online learning platform offering courses, specializations, and degrees across a wide range of subjects, partnering with universities and organizations worldwide.
EdLogic Usage: EdLogic would allow Coursera to manage and curate their growing repository of course materials and videos, enhancing the learner experience and facilitating easier content updates from contributors.

5. McGraw-Hill Education

Revenue: ~$1.5 billion
Employees: ~4,000
Description: A learning science company and one of the "big three" educational publishers that provides customized educational content, software, and services for pre-K through postgraduate education.
EdLogic Usage: EdLogic can aid McGraw-Hill in managing their digital assets, including textbooks

Director of Educational Technology

Title: Director of Educational Technology
Name: Dr. Jordan Lee

Demographics: Mid-30s, residing in an urban area renowned for its strong academic communities and tech innovation hubs.

Interests: Driven by a commitment to enhancing educational outcomes through technology, Dr. Lee stays abreast of the latest EdTech developments, explores innovative educational tools, and champions the adoption of open educational resources. He is a regular at EdTech conferences and contributes to educational technology forums, sharing insights and learning from the community.

Affinities: Utilizes Canvas as the Learning Management System (LMS) backbone, employs Google for Education tools to facilitate classroom collaboration, integrates Zoom for seamless virtual learning experiences, and leverages Tableau for insightful data analysis on student performance and educational trends.

Work Environment:

In a dynamic, collaborative setting within a progressive educational institution, Dr. Lee spearheads the integration of technology in teaching and learning processes. His role requires a deep understanding of both pedagogical principles and technological advancements to foster an environment that supports digital learning and innovation.

Role in Selecting EdTech Solutions:

Dr. Lee is pivotal in identifying and implementing educational technology solutions that align with the institution's goals for student engagement, curriculum delivery, and operational efficiency. He seeks out platforms like EdLogic that offer comprehensive digital asset management capabilities tailored to the educational sector, enhancing resource accessibility and integration with existing LMS platforms.

Other Technologies in Use:

Canvas: For managing course content, assignments, and student interactions within a unified LMS framework.
Google for Education: To provide a suite of tools that facilitate collaboration and communication among students and educators.
Zoom: As a reliable virtual classroom solution, enabling interactive sessions and broadening the institution's reach.
Tableau: For analyzing educational data, aiding in informed decision-making regarding curriculum adjustments and student support services.

Daily Duties:

Leading the evaluation and adoption of cutting-edge EdTech solutions to improve teaching efficacy and student learning outcomes.
Overseeing the seamless integration of technology platforms like EdLogic with existing educational tools and systems.
Collaborating with faculty to ensure technology tools are effectively utilized in course design and delivery.
Conducting workshops and training sessions for educators on leveraging EdLogic and other technologies to enrich the educational experience.
Monitoring and analyzing technology usage within the institution to continually refine and optimize the digital learning environment.

Why They Are Considering EdLogic:

Efficiency: To centralize the management and distribution of educational materials, reducing administrative burdens on educators and IT staff.
Integration: For seamless compatibility with the institution's LMS and other educational tools, enhancing the ecosystem without disrupting existing workflows.
Accessibility: To improve the availability of educational resources for students, facilitating a more inclusive learning environment.
Scalability: Seeking a solution capable of growing with the institution, accommodating an expanding library of digital assets and evolving educational needs.

ideal customer profile / persona

The quest for a transformative digital asset management solution leads him to EdLogic by Orange Logic. In a landscape where educational excellence is intertwined with technological innovation, EdLogic stands out as not just a platform but a catalyst for change. It promises efficiency, seamless integration, and unparalleled accessibility, tailored to meet the unique challenges of the educational sector.

Dr. Lee, with his deep commitment to enhancing learning through technology, recognizes EdLogic as the key to unlocking a new realm of possibilities for educators and students alike. It's not merely about managing digital assets; it's about redefining the educational experience, making learning more accessible, engaging, and effective for all.

With EdLogic, Dr. Lee is not just adopting a platform; he's embracing the future of education, where every digital resource is leveraged to its fullest potential, ensuring that his institution remains at the forefront of educational innovation.

orange logic positioning

Partnership and Integration Showcases

Extend Collaboration:

Implementation: Forge partnerships with key Learning Management System (LMS) providers and educational tool developers. Publicize the seamless integration between EdLogic and these educational platforms through collaborative marketing endeavors, including case studies that spotlight efficiency improvements and enriched learning experiences made possible by EdLogic.
Integration Showcase Events: Host joint webinars and live demonstrations with partners to display the integrated educational ecosystem facilitated by EdLogic, directly addressing the challenges it overcomes.

Integration Marketplace:

Implementation: Create and launch an online marketplace or directory highlighting all of EdLogic’s integration partners. This platform should detail each partner's offerings, user testimonials, and specific use cases, along with providing support services to help both prospective and current clients seamlessly integrate EdLogic into their existing educational technology stack.

Content Marketing Expansion

Customer Success Stories:

Implementation: Compile a series of in-depth case studies and testimonials from notable educational institutions that have realized measurable benefits from implementing EdLogic, such as improved digital asset management, greater accessibility to educational materials, and enhanced student engagement. Share these stories across EdLogic’s website, newsletters, and social media platforms.

Thought Leadership:

Implementation: Regularly publish insightful articles and opinion pieces in leading educational and technology publications. These should offer perspectives on the digital transformation of education, innovative teaching methodologies enabled by technology, and the tangible impacts of EdLogic, establishing EdLogic and its leadership as visionaries in the EdTech space.

Interactive Digital Experiences

Virtual Showrooms:

Implementation: Utilize web technologies or VR to create virtual showrooms that demonstrate how EdLogic can transform the management and distribution of educational content. Promote these immersive experiences during online educational technology events and via the EdLogic website.

Augmented Reality (AR) Experiences:

Implementation: Develop AR experiences accessible through mobile devices or AR glasses, allowing educators and institutional decision-makers to visualize the enhancements EdLogic brings to both the physical and digital learning environments.

Educational Initiatives

Educational Technology Hub:

Implementation: Establish the Educational Technology Hub as an online platform providing a suite of courses, workshops, and seminars. This initiative should cover the operational benefits of EdLogic and explore broader trends in educational technology, ensuring the content engages a wide range of education professionals.

EdTech Insights Series:

Implementation: Start an EdTech Insights series or podcast featuring discussions with educators, administrators, and industry experts about the challenges and opportunities in integrating technology into education. Incorporate discussions on how EdLogic addresses these topics, providing actionable advice for listeners.

Community Building

User Forums and Conferences:

Implementation: Create online forums and social media groups focused on EdLogic users, offering a venue for exchanging ideas, challenges, and success stories. Organize annual or semi-annual conferences to unite this community for networking, learning, and direct feedback exchanges with the EdLogic team.

EdLogic Innovators Program:

Implementation: Launch the EdLogic Innovators Program to honor and motivate clients who use EdLogic in creative and impactful ways. Highlight these innovators in marketing communications and invite them to share their journeys at user conferences and through webinars.

Innovative Marketing Campaigns

Social Media Challenges:

Implementation: Initiate social media challenges inviting educators to share how they utilize EdLogic to enhance learning and teaching. Use hashtags to monitor participation and offer awards for the most inventive or effective applications, boosting visibility and user involvement.

Interactive Campaigns:

Implementation: Roll out interactive online campaigns showcasing the advantages of adopting EdLogic, such as comparison scenarios or engaging experiences that underscore its ease of use and educational benefits.

By implementing these post-sale strategies, EdLogic can deepen engagement with its existing customer base, cultivate a dynamic user community, continually refine its product based on user insights, and ultimately, secure a larger share of the educational technology market.

"roi- first" implementation program

Strategy for Increasing Influence and Integrated Offering:

Develop Industry-Specific Solutions: Tailor integration features to meet the unique needs of each ICP. For instance, creating a specialized plugin for Adobe Premiere Pro can directly appeal to video content strategists in media conglomerates.
Leverage Data for Personalized Recommendations: Use the data from integrated systems to offer personalized asset recommendations or optimizations. For creative agencies, this could mean suggesting the most engaging images for a campaign based on past performance data integrated from social media platforms.
Offer Exclusive Benefits for Partnerships: Provide incentives for customers using both EdLogic and a partner's product, such as discounted subscription rates or exclusive features, encouraging users of one product to adopt the other.
Host Joint Educational Events and Webinars: Organize events that educate customers on the synergies between EdLogic and its partner technologies, demonstrating practical applications and benefits to drive adoption.

By enhancing these partnerships and integrating closely with technologies already embedded in their target customers' workflows, Orange Logic can position EdLogic as an indispensable part of the digital asset management ecosystem. This approach not only improves the product's appeal but also makes the choice of EdLogic over traditional DAMs a logical step for businesses looking to maximize efficiency and innovation in managing their digital assets.

orange logic go-to-market

Emily Zhang - Educational Technology Specialist

Demographics: Mid-30s, urban environment.
Interests: Coding, sci-fi movies, esports.
Affinities: Codecademy, Netflix, Twitch.

Work Environment:

Integrates digital tools into educational curricula. Emily's background in coding and love for sci-fi and gaming enable her to create

Technologies in use:

Adobe Premiere Pro or Final Cut Pro for video editing, Adobe Photoshop for image editing, and Adobe Audition for audio editing.
Google Drive to store and share digital assets securely with her team.
Trello to coordinate tasks, track project progress, and collaborate
Slack for team communication, file sharing, and virtual meetings
Metadata Management System, Widen

Role in Selecting DAM:

Emily evaluates DAM solutions based on their ability to integrate with educational platforms and enhance learning experiences.

Why EdLogic:

She prefers EdLogic for its seamless integration with learning management systems and its customizable access controls, unlike traditional DAMs that might not offer as robust integration capabilities. By facilitating a 30% improvement in resource accessibility and engagement, EdLogic directly contributes to improved learning outcomes and efficiencies in educational resource management.

EdLogic Advantage:

Emily would benefit significantly from EdLogic (Intelligent DAM) in her daily duties within media and entertainment. EdLogic offers advanced capabilities for organizing, accessing, and optimizing digital assets, providing Emily with streamlined workflows and enhanced efficiency. With EdLOgic’s intelligent features, Emily can easily manage complex media files, collaborate seamlessly with her team, and ensure the security and integrity of valuable assets. The platform's intuitive interface and robust metadata management capabilities enable Emily to find and retrieve assets quickly, saving time and effort. Additionally, EdLogic's advanced analytics and reporting tools empower Emily to gain valuable insights into asset usage and performance, facilitating informed decision-making and driving continuous improvement in asset management processes.

With a deep commitment to preserving historical and environmental narratives for future generations, finding a Digital Asset Management (DAM) system that transcends standard archival tools is crucial. Enter EdLogic, a DAM solution uniquely tailored to meet the intricate demands of digital archiving. With its unparalleled cataloging and digital preservation capabilities, EdLogic stands out as the perfect ally for professionals like Liam, who are tasked with safeguarding a vast array of digital archives.

EdLogic distinguishes itself by providing sophisticated metadata management and AI-powered tagging features, enabling Liam to organize and retrieve extensive collections with unprecedented ease. Moreover, its robust security protocols ensure the long-term protection of sensitive and invaluable digital assets, addressing a critical concern for archivists everywhere. By integrating EdLogic into his workflow, Liam can significantly enhance the efficiency and impact of his preservation efforts, ensuring that valuable historical and environmental data remain accessible and intact for researchers and the public alike.

Beyond merely managing digital assets, EdLogic empowers Liam to elevate the institution's mission, enhancing research outcomes and public engagement through improved archival access. It's not just about preserving the past; it's about enriching the future. With EdLogic, Liam Roberts is not just an archivist; he's a custodian of history, leveraging cutting-edge technology to ensure that our digital heritage endures, making it an essential tool for anyone committed to the vital work of digital preservation.