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where we started
Responses are on a scale of 1-5 (5 representing the highest score and 1 the lowest)
How would you rate the company's current brand standards (including the ability to follow them)
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Based on the industries we serve, how would you rate the current visual ability for us to convey our position and brand in the market?
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Let’s get our ethos right
Responses are on a scale of 1-5 (5 representing the highest score and 1 the lowest)
"Pioneering Excellence"(do we act and deliver on these words)?
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"Determined & Confident" (do we act and deliver on these words?)
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"Customer Empowerment" (do we act and deliver on these words?)
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"Future-Ready Collaboration" (do we act and deliver on these words?)
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"Technically Elegant" (do we act and deliver on these words?)
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Rate each of the following statements we plan to use as the foundation for our ethos (will they resonate with our audiences and employees)
As an innovative industry leader, Orange Logic tackles the toughest industry challenges, offering the foremost intelligent DAM solutions.
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Our approach is an unwavering commitment to keeping promises, ensuring that every challenge met is an opportunity to demonstrate...
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At Orange Logic, we're committed to empowering our customers to achieve their goals, overcoming any technical or operational obstacles with determination.
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Our value is future-proof, as we adapt to the evolving landscape. With Orange Logic, customers have a voice in shaping the solutions of today and tomorrow.
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Being technically elegant means achieving optimal functionality and performance through streamlined and sophisticated design.
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We are going to begin productizing our solutions and branding them for the verticals we are targeting. Rate each of these options using the same 1-5 scale.
Which of these naming and logo options do you prefer?
orangexxxx
xxxxxlogic
iamxxxxx
We are also going to simplify the orange logic offering by splitting it’s functionality into two buckets; modules (DAM, MAM, MRM) and as-on features (DRM, PIM, Micro-sites/portals, Preservation, Templates, Omni-channel, Approvals, Brand-tools, Forms, and Content Retrieval (CR).
We want your opinion on what should be considered a core modules vs add-on features (select see all)
select which items should be considered "core modules" of the platform
DAM
MAM
MRM
PIM
You can vote for more than one answer.
Let’s zero in on some of our differentiators
Rate our ability to defend each of these statements / features on a scale of 1-5
(5 being we own it, 1 being we don’t do it)
Scalability and instance augmentation
ol intelligent DAM Solution: Designed to effortlessly scale in response to the growing volume of assets and expanding global operations of large enterprises, ensuring performance and accessibility do not diminish with increased demands.
Effortlessly scale in response to the growing volume of assets and expanding global operations of large enterprises, ensuring performance and accessibility
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Advanced Search and AI-powered Tagging
ol intelligent DAM Solution: Utilizes artificial intelligence for auto-tagging and sophisticated search capabilities, drastically reducing the time needed to find relevant assets by understanding context, content, and user behavior.
Auto-tagging and sophisticated search capabilities, drastically reducing the time needed to find assets by understanding context, content, and user behavior
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Complex Workflow Automation
ol intelligent DAM Solution: Automates intricate, multi-stage workflows customized to enterprise operational standards, streamlining the approval processes and project management across departments.
Automates intricate, multi-stage workflows customized to enterprise operational standards, streamlining the approval processes and project management
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Comprehensive Integration Capabilities
ol intelligent DAM Solution: With our API-FIRST technology strategy, orange logic provides robust APIs and pre-built connectors for seamless integration with a wide array of enterprise systems, including CRM, ERP, and marketing platforms, ensuring a unified ecosystem.
API-FIRST technology provides APIs and pre-built connectors for seamless integration to adjacent solutions
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Enterprise-level Security and Compliance
ol intelligent DAM Solution: Delivers top-tier security features tailored to enterprise standards, including advanced encryption, role-based access control, and compliance with global regulatory standards.
top-tier security features tailored to enterprise standards, including advanced encryption, role-based access control, and compliance with global regulatory
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Real-time Analytics and Insights
ol intelligent DAM Solution: Offers powerful analytics tools that provide real-time insights into asset performance, user engagement, and operational efficiencies, enabling data-driven decision-making.
analytics tools that provide real-time insights into asset performance, user engagement, and operational efficiencies, enabling data-driven decision-making
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Customizable User Experience
ol intelligent DAM Solution: Features highly customizable interfaces and user experiences, allowing enterprises to tailor the system to their specific needs, improving adoption and satisfaction.
highly customizable interfaces and user experiences, allowing enterprises to tailor the system to their specific needs, improving adoption and satisfaction.
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This next sections is about capturing the visual aspects that you are drawn to. Less about the content, more about the look and feel.
split orange design
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teal with dots
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alternating text colors w/ icons
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split pink
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orange photography
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on color charts with graphic checkmarks
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photography with youth / future
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We are wanting some feedback on the few options we are considering for the company's favicon/small logo. Rate each option from 1-5, 5 being the highest rating)
rate the charcoal upper-case "OL"
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rate the orange lower-case "ol "
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Thank you for your input!