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...the intelligent DAM

foundational differences of the intelligent DAM

differentiator category:

Analytics and Insights

intelligent DAM feature

true

traditonal DAM feature

true

traditional DAM

While informative, they provide little insight.

Few reports. Limited configuration.

User Centric Interface

differentiator category:

Analytics and Insights

intelligent DAM feature

true

traditonal DAM feature

true

traditional DAM

Almost all are backward looking. 

Few reports. Limited configuration.

Reports

differentiator category:

User Experience and Analytics

intelligent DAM feature

true

traditonal DAM feature

false

traditional DAM

Lack of personalization options when it came to content surfacing.


Lack personalization options 

Content Personalization Engine

differentiator category:

User Experience and Analytics

intelligent DAM feature

true

traditonal DAM feature

false

traditional DAM

Lack of personalization options when it came to content surfacing.


Lack personalization options 

Predictive Analytics for Asset Utilization

differentiator category:

User Experience and Analytics

intelligent DAM feature

true

traditonal DAM feature

false

traditional DAM

Lack of personalization options when it came to content surfacing.


Lack personalization options 

Intelligent Analysis

differentiator category:

Data and Asset Management

intelligent DAM feature

true

traditonal DAM feature

true

traditional DAM

Few if any external automation connectors are available.

Limited Automation capabilities,

Automation

differentiator category:

Data and Asset Management

intelligent DAM feature

true

traditonal DAM feature

false

traditional DAM

Workflows required human set up.

Limited Automation capabilities,

Automation

differentiator category:

Data and Asset Management

intelligent DAM feature

true

traditonal DAM feature

true

traditional DAM

Utilize static rule sets that required a manual process to complete at the margins.

Limited Automation capabilities,

Automation

differentiator category:

Data and Asset Management

intelligent DAM feature

true

traditonal DAM feature

false

traditional DAM

Unclear as to what content a DAM could and could not handle,

Functionality (if any) was often limited for new content types.

Limited content types.

Full-asset lifecycle, standard assets & Rich Media

differentiator category:

Platform and Infrastructure

intelligent DAM feature

true

traditonal DAM feature

false

traditional DAM

Limited to single instance, multi tennent configurations. One-size fits all


Standard cloud provider security policies only


Extensible


differentiator category:

Platform and Infrastructure

intelligent DAM feature

true

traditonal DAM feature

false

traditional DAM

Limited industry specific options if any


Standard cloud provider security policies only


Enterprise grade security & industry compliance

differentiator category:

Platform and Infrastructure

intelligent DAM feature

true

traditonal DAM feature

false

traditional DAM

Configuration, if available, was completed  through a technical interface that require expert services.

Code-heavy configuration.

Low Code No Code Confirugration

differentiator category:

Platform and Infrastructure

intelligent DAM feature

true

traditonal DAM feature

false

traditional DAM

Non existent in traditional DAM

Non existent in traditional DAM

AI Flexibility

differentiator category:

Platform and Infrastructure

intelligent DAM feature

true

traditonal DAM feature

false

traditional DAM

Non existent in traditional DAM

Non existent in traditional DAM

AI Flexibility

differentiator category:

Platform and Infrastructure

intelligent DAM feature

true

traditonal DAM feature

false

traditional DAM

Non existent in traditional DAM

Non existent in traditional DAM

AI Flexibility

differentiator category:

Platform and Infrastructure

intelligent DAM feature

true

traditonal DAM feature

false

traditional DAM

Many of these capbilities were built after the fact as an add-on rather than incorporated into the platform to drive value.

Very few AI capabilities

AI application breadth:

differentiator category:

Platform and Infrastructure

intelligent DAM feature

true

traditonal DAM feature

traditional DAM

Many of these capbilities were built after the fact as an add-on rather than incorporated into the platform to drive value.

Very few AI capabilities

AI application breadth:

differentiator category:

Platform and Infrastructure

intelligent DAM feature

true

traditonal DAM feature

true

traditional DAM

Many of these capbilities were built after the fact as an add-on rather than incorporated into the platform to drive value.

Very few AI capabilities

AI application breadth:

differentiator category:

Platform and Infrastructure

intelligent DAM feature

true

traditonal DAM feature

traditional DAM

Manual efforts to optimize and allocate storage effectively. All compliance, retenetion, and even basic management / monitoring was a manual process.

Limited Storage Options

Intelligent Storage

differentiator category:

Platform and Infrastructure

intelligent DAM feature

true

traditonal DAM feature

traditional DAM

Limited redundancy options.

Limited Storage Options

Intelligent Storage

differentiator category:

Platform and Infrastructure

intelligent DAM feature

true

traditonal DAM feature

false

traditional DAM

Limited vendor availability

Limited Storage Options

Intelligent Storage

differentiator category:

Platform and Infrastructure

intelligent DAM feature

true

traditonal DAM feature

false

traditional DAM

Have either prolonged down time or cause existing work flows / integrations to break.

Disruptive update cycles

Seamless / Non-distruptive feature release cycle

differentiator category:

Platform and Infrastructure

intelligent DAM feature

true

traditonal DAM feature

traditional DAM

In some cases traditional DAMs are often part of larger offerings, limiting ecosystem integration and forcing users to settle for suboptimal tech stacks.

Choose between ease of use and handling scale effectively

Multidimensional scale that is both extensible and flexible

differentiator category:

Platform and Infrastructure

intelligent DAM feature

true

traditonal DAM feature

traditional DAM

In some cases traditional DAMs are often part of larger offerings, limiting ecosystem integration and forcing users to settle for suboptimal tech stacks.

Choose between ease of use and handling scale effectively

Multidimensional scale that is both extensible and flexible

differentiator category:

Platform and Infrastructure

intelligent DAM feature

true

traditonal DAM feature

traditional DAM

In some cases traditional DAMs are often part of larger offerings, limiting ecosystem integration and forcing users to settle for suboptimal tech stacks.

Choose between ease of use and handling scale effectively

Multidimensional scale that is both extensible and flexible

differentiator category:

Platform and Infrastructure

intelligent DAM feature

true

traditonal DAM feature

traditional DAM

Greater scalability with reduced flexibility that is more costly to extend and integrate costly solutions that are difficult to upgrade but can meet their needs.

Choose between ease of use and handling scale effectively

Multidimensional scale that is both extensible and flexible

differentiator category:

Platform and Infrastructure

intelligent DAM feature

true

traditonal DAM feature

true

traditional DAM

True SaaS with limited scale and easy to extend / integrate. This posses problems for orgs as they grow / have changing requirements.

Choose between ease of use and handling scale effectively

Multidimensional scale that is both extensible and flexible

differentiator category:

Platform and Infrastructure

intelligent DAM feature

true

traditonal DAM feature

false

traditional DAM

Piurpose built APIs only with limited depth and configurability. One-size fits all.


Traditional monolithic architecture

Modern DAM Architecture

differentiator category:

Platform and Infrastructure

intelligent DAM feature

true

traditonal DAM feature

false

traditional DAM

Designed for on-premise deployment, making cloud migration challenging and increasing maintenance risks.

Traditional monolithic architecture

Modern DAM Architecture

differentiator category:

Platform and Infrastructure

intelligent DAM feature

true

traditonal DAM feature

false

traditional DAM

Designed for on-premise deployment, making cloud migration challenging and increasing maintenance risks.

Traditional monolithic architecture

Modern DAM Architecture

differentiator category:

Platform and Infrastructure

intelligent DAM feature

true

traditonal DAM feature

false

traditional DAM

Prioritize UI over APIs, leading to a confusing API structure and inaccessible features via API.

Traditional monolithic architecture

Modern DAM Architecture

differentiator category:

Platform and Infrastructure

intelligent DAM feature

true

traditonal DAM feature

false

traditional DAM

Tightly coupled, no use of microservices which limits scalability and complicates maintenance.

Traditional monolithic architecture

Modern DAM Architecture

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