First Generation DAM buyer
For first-time DAM buyers, the journey to selecting a digital asset management system is driven by a clear need to solve foundational content management problems. These buyers are looking for a solution that can streamline their asset organization, enhance team collaboration, and improve accessibility to digital content.

Technical Persona (First-Time Buyer)
"For the technical persona embarking on their first DAM journey, Orange Logic's cloud hosting delivers a crucial advantage. The flexibility to select either vendor-managed or client-managed architectures ensures that technical teams can tailor the system to fit their infrastructure needs, balancing ease of implementation with the potential for custom integration and security management. This choice empowers technical stakeholders to adopt a DAM solution that aligns with their IT strategy and security protocols from day one, laying a strong foundation for future scalability and technical sophistication."
